White-label LMS: 6 points to check before you sign
What white label means, what you gain, and the six contract points to check before offering a learning platform under your own name.
Read the articleCharlotte is a coach. She sends her clients a link to a tool that shows a publisher's name at the top of the screen. One of them writes: "Is this app really yours?" She would like the answer to be obvious: her clients' workspace should carry her name, from the login page onwards.
What white label customises
The option changes the appearance of the space, not how it works. Here is what you prepare, and what your learners see.
| Element | What the learner sees | What you prepare |
|---|---|---|
| The name | Your organisation's name | The exact name, as on your quotes |
| The logo | Your logo on the interface | A sharp file, readable on a light background |
| The colours | Your shades on buttons and headings | The colour codes from your brand guidelines |
| The address | Access under your name | To be confirmed at scoping, depending on your contract |
For the detail of the option, see the white label page. Our article on the definition of a white-label LMS sets out the selection criteria.
What it does not do for you
White label does not write your courses. It does not choose your assessment criteria, does not fix your offer and does not replace your work as an educator.
Nor does it settle your obligations as a publisher. As soon as an online space carries your name, the question of legal notices arises. In France, according to the service-public.fr page, a professional website shows the publisher's identity, contact details, registration and the name of its host.
If you operate in the UK through a company, the equivalent rule is in the Regulations 2015 (article 25): the website shows the part of the UK where the company is registered, its registration number and its registered office address, and the e-commerce rules add contact details including an email address. See the table below.
The CNIL, the French data protection authority, adds a "privacy" page and a contact point for exercising rights. Your precise case depends on your status: a lawyer will confirm it for you.
The realistic timeline, step by step
We announce no number of days, and we would be wary of one from any supplier. The time depends on what you already have: a ready logo, a written path, or nothing at all. Here is the order that avoids going back.
- Scope. Who are your learners, what must they be able to do at the end, under what name do you present yourself?
- Gather the identity. Logo, colours, exact name. It is a matter of an hour if these elements exist.
- Customise the space. You apply your identity and check the result on a phone, not only on a computer.
- Load a first path. One only, short, with its checks. Not your whole catalogue.
- Test with a few close contacts. Three to five trusted people, who take the path without you.
- Open to a first group. Then adjust before widening.
Solopreneur, coach or training provider: where to start
The starting point varies, and that is normal.
| Profile | Priority | Common pitfall |
|---|---|---|
| Solopreneur or coach | A single, well-finished path | Wanting to put everything online on day one |
| Training provider | Checks and tracking that are readable for audit | Putting customisation off "until later" |
| Organisation with several brands | One scoping exercise per brand | Reusing the same branding out of habit |
Licences are calculated on your active learners, with white label added as an option. The detail of the tiers is on the pricing page.
And outside France?
A website's legal notices fall under each country's law: those of service-public.fr and the CNIL are French. The GDPR is European. If you are in the UK, your reference points are the company disclosure rules and the UK GDPR, set out in the first row.
| Country | Equivalent or rule | Reference | Key point |
|---|---|---|---|
| United Kingdom | Company disclosures, e-commerce, data protection | Regulations 2015 (S.I. 2015/17), reg. 25; E-Commerce Regulations 2002, reg. 6; UK GDPR, art. 28 | On the website: place of registration, number, registered office, email, VAT number where applicable, full company name including "Limited". The processing contract refers to the UK GDPR, as amended by the Data (Use and Access) Act 2025, whose full entry into force the ICO announced on 19 June 2026. A foreign company addressing the UK market: regime not verified. |
| European Union | Processing contract between the publisher and the organisation | GDPR (Regulation (EU) 2016/679), art. 28 | As a general rule, the platform publisher is a processor and you are the controller: written contract, list of sub-processors, deletion or return of data at the end of the contract |
| Germany | Impressum | § 5 DDG, in force since 14 May 2024 | Name, address, direct email, commercial register, VAT number. To be planned for every white-label space (reading to be confirmed). The DDG was amended in 2026: check the current text |
| Spain | Legal notices and cookies | Ley 34/2002 (LSSI-CE), art. 10 and 22.2 | Name, address, email, register, tax ID, clear prices; consent before non-technical trackers. Who carries the notices in a white label: to be fixed in the contract |
| Italy | Cookies and trackers | Garante, guidelines of 10 June 2021 | Prior consent to non-technical trackers, no tracker by default, choice remembered for six months. The site's legal notices are to be checked locally |
These rules change: have your case checked by a local adviser.
Frequently asked questions
Is white label compulsory?
No, it is an option. Without it, the platform is displayed in Kognisia's colours. You can therefore test your content first and decide afterwards.
Will my learners see the publisher's name?
The interface takes your name, your logo and your colours. For the finer details, such as the emails sent or the address, ask for the exact scope at scoping and obtain it in writing.
Can I manage several brands?
Yes, it is a common situation for a network or a provider with several brands. The licence is then discussed case by case: let us talk about it in a demonstration.
Do I need to know how to code?
No. It is a matter of supplying a logo, colours and a name, then building your paths as you would in any online course tool.
Summary
White label dresses the platform in your image, but builds neither your paths nor your offer. Move forward in order: scope, gather your identity, customise, load a first path, test, open. Your next step: find your logo and your colour codes, and you will save yourself an entire step.
Sources
- Service-Public.fr: mandatory information on a business website, accessed on 13 October 2026.
- CNIL: GDPR in practice, communicating online, accessed on 13 October 2026.
- European Union: GDPR, Official Journal text, accessed on 13 October 2026.
- Germany: § 5 DDG, accessed on 13 October 2026.
- Spain: Ley 34/2002 (BOE), accessed on 13 October 2026.
- Italy: Garante, guidelines on cookies, accessed on 13 October 2026.
- United Kingdom: Regulations 2015, art. 25, E-Commerce Regulations 2002, reg. 6 and UK GDPR, art. 28, accessed on 13 October 2026.
- United Kingdom: gov.uk, signs, stationery and promotional material for a limited company, accessed on 13 October 2026.
- United Kingdom: ICO, Data (Use and Access) Act 2025, accessed on 13 October 2026.
The Kognisia team
Kognisia designs a SaaS learning platform, with a training catalogue and white label as options.
Kognisia designs a SaaS learning platform, with a training catalogue and white label as options.